STEVIA France 2010-Call for 6 minutes to convince-For Suppliers of Raw Materials

STEVIA France 2010

Scientific & Industrial Perspectives

 

May 6, 2010 - Paris

 

Call for 6 Minutes to Convince

For Suppliers of Raw Materials

 

– Newsletter disponible en Français – Merci de cliquer ici –

 

 

Dear Colleagues,

 

During annual conference held in June 2009, many members of the French Society of Antioxidants asked to link prevention strategies and strategies of innovation "vanguard" and it’s why we chose Stevia as an example.

 

The SFA has decided to bring together various experts to issue an opinion on impact of Stevia’s consumption on health.

Moreover, the SFA will invite all those involved in research and development, extraction, purification, formulation and marketing of nutrition Stevia to briefly present their knowledge in this field.

 

If you are a supplier or distributor of raw material and want to showcase your innovations and know-how, do not hesitate to contact us to participate in Session 6 minutes to convince.

 

We are waiting to meeting you in Paris for this event.

 

 

The SFA Team

www.sfa-site.com

 

 

To download the registration form, please click here

To participate to Business to Business Session, please click here

 

 

At your diary:

 

Dietary Supplements and Strategies 2010

May 5, 2010 - Paris, France

www.sfa-site.com

 

Fertility & Antioxidants 2010

29-30 April 2010 - Lyon, France

www.fertility-site.com

 

France - STEVIA 2010 :

Scientific & Industrial Perspectives

Is there a place for Stevia to prevent the Metabolic Syndrome?

 

 

Paris, May 6 2010

Program

 

 

9:00: General Introduction

Dr Marvin Edeas, Chairman of French Society of Antioxidants

 

9:05:     Current Situation and Recent Advances on Stevia

·         Botanical Varieties

·         Extraction and Characterization of Stevia Extract

·         Antioxidant Effects

·         Presentation of Clinical Studies on Steviol Carcinogenic Properties

Pr Jan Geuns, Head of the Laboratory of Functional Biology of Leuven University, Belgium

 

9:45:     Antioxidant Activity of Stevia : How to exploit the antioxidant activity for the prevention of metabolic syndrome?

Dr Marvin Edeas, Chairman of French Society of Antioxidants

Pr Jan Geuns, Head of the Laboratory of Functional Biology of Leuven University, Belgium

 

10:15: Discussion

 

 

10 :30 - Break

 

 

11:00: Stevia and Metabolic Syndrome: Effect on Obesity, diabetes and atherosclerosis

Ms Benjamine Geeraert, Atherosclerosis and Metabolism, Department of Cardiovascular Diseases, Katholieke Universiteit Leuven, Belgium.

 

11:30: Other Biological Effects of Stevia on Health: Short oral presentations

 

12:00 : Discussion : How to combine the sweetness of Stevia and its positive effect in preventing chronic diseases ?

 

12:30 - Lunch Break

 

 

14:00 : Stevia Rebaudiana: Regulation and Applications for Stevia in Agro-Food and Dietary Supplements

·         International regulation, where are we?

·         The French exception and its impact on applications

·         The developments in the European Union

·         Does it mask the taste of Stevia?

·         How to combine Stevia? At what concentrations?

·         What are the pitfalls?

Dr Joël Perret, CEO, Société Stevia Natura, Riom, France

 

14:45 : Example of Successful Application and Scientific, Regulatory and Marketing Approaches : Villars Chocolat sweetened with Stevia : The first in Europe

• Why this approach and chose of Stevia ?
• Target Consumers, Regulations and Permissions
• Difficulties in Industrial development
• Successful launch and future developments
• The way of the future and the prospects
• Tasting samples

Mr Alexandre Sacerdoti, General Director, Villars Maitre Chocolatier, Fribourg, Switzerland

 

15:15:   Discussion

 

15h30 : Break

 

 

16:00: Stevia, Marketing, Pleasure and Consumer

• How to switch the consumption from Sugar to Stevia?
• What is the prevalence of natural taste?
• How to highlight the component PLEASURE of sweetness of Stevia?
• What is the impact of form (powder, chunks, sticks…) of Stevia and its packaging on consumer perception?
• What is consumer’s perception for Stevia?

Mrs Françoise Dassetto, Directress of Agence White Spirit, Paris

 

16:30: 6 minutes to convince: SFA will invite all specialists involved in Research and Development, extraction, purification, formulation and marketing in nutrition and commercialisation of Stevia to present their expertise in this area.

 

17:00: Round table discussion with the presence of speakers, industrials and administration

• Is there a place for Stevia in the prevention of chronic diseases?
• Will Stevia replace all sugar and artificial sweeteners?
• What are the prospects for formulation of industrial products with Stevia?
• What is assurance there to purity and quality?
• What are the prospects for the pharmaceutical applications of Stevia

 

17:30 : End of the day

 

Practical information:

The conference will be held in Paris, France

A simultaneous translation will be available in French and English